Wellmigo: Wellness Habit-Building App
Wellmigo is a holistic wellness app designed to help users create sustainable, healthy habits through guided activities and personalized routines. The goal was to make wellness feel achievable — turning small daily actions into meaningful progress. The app encourages balance, mindfulness, and self-accountability through a calm, user-centered experience.
A user persona was created to represent the primary audience — individuals looking for gentle structure and motivation in their wellness journey. The persona highlights key goals, frustrations, and behaviors that influence how users interact with wellness tools. This helped shape ideas for features that would feel personal, encouraging, and easy to integrate into everyday life.
The journey map illustrates how users might move through moments of inspiration, action, and reflection within the app. It explores the emotions, needs, and potential friction points that come up along the way. This helped identify opportunities to simplify steps, reduce overwhelm, and create a flow that feels natural and rewarding.