Flavors of Jamacia
Flavors of Jamaica is a personal chef blog designed for users interested in authentic Caribbean cuisine and home cooking inspiration. The goal was to create a visually vibrant, easy-to-navigate site that highlights recipes, culinary stories, and the chef’s personality. Every design choice aimed to make the content engaging, accessible, and true to Jamaican culture.
Research revealed that food blog readers want clear recipes, approachable layouts, and cultural storytelling that feels personal. Many existing blogs either felt cluttered or didn’t highlight the chef’s unique voice. This guided a design that emphasizes readable content, vibrant imagery, and intuitive navigation to connect readers with both recipes and the chef’s story.
The design features clear sections for recipes, blog posts, and chef stories, supported by vibrant imagery and consistent typography. Users described the blog as “engaging, approachable, and authentic,” reflecting the chef’s personality. This project reinforced the value of combining storytelling, culture, and clean UX to create a blog that feels personal yet polished.